TOPFRUIT secures viable proprietary positions for new products from sustainable plant breeding programs. We maximize the commercial value of cultivars arising from plant breeding programs, through the management of intellectual property. Plant variety intellectual property rights give breeders control over the commercialization of their varieties helping them to obtain a financial return from their efforts and investment, and at the same time provides a competitive advantage to business entities undertaking plant variety commercialization and fruit production.

Income provides independence plus flexibility and latitude for new directions in both financial and project management within breeding programs. Royalties, the licensing of trademarks, clubs and promotions are the principal means to generate returns on the breeding investment.

Established in 1983 TOPFRUIT is the oldest private registered plant improvement company in South Africa. We have been at the forefront of developments in commercializing new fruit varieties, as well as the establishment of the Pink Lady^® trademark in South Africa. TOPFRUIT provides varietal owners with the ability to independently manage their product in Southern Africa.

TOPFRUIT is poised for a successful future in the evolving agricultural environment of Southern Africa.